Our Services
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GET TO KNOW ME
At the intersection of creativity and analysis, I build purposeful strategies that empower businesses.
I have over a decade of experience helping businesses highlight their unique differentiators and position their brands and products as the undeniable choice in their markets. From start-up businesses to SaaS leaders, I’ve driven growth across industries.
My foundation was shaped early by watching my dad build his independent business with relentless drive and care for his employees. This taught me that a business is more than its operations—it’s a livelihood and a cornerstone of its community. This ignited my passion for empowering organizations to achieve their goals.
My education at the Fashion Institute of Technology solidified my love for marketing through immersive experiences. Interning with Marks & Spencer in London provided me with global business insights, while working with Tory Burch and the Doneger Group in New York honed my skills in trend forecasting, branding, and corporate strategy. These experiences gave me a versatile toolkit to approach business challenges with creativity and precision.
After college, I freelanced to broaden my perspective, collaborating with organizations on licensing, product launches, PR, and influencer strategies. These opportunities taught me the value of tailoring strategies to diverse business models.
For the last 11 years at STORIS, I’ve applied my retail expertise in the SaaS space, creating thought leadership strategies that translate technical capabilities into practical solutions for over 500 retail clients. I’ve led go-to-market strategies for innovative products, enabling technology-driven growth and customer experience excellence. During times of uncertainty, I led content initiatives and virtual collaboration efforts to help retailers navigate challenges and build resilience, enabling them to emerge stronger in competitive markets.
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WHAT THIS MEANS FOR YOU
My career reflects a unique combination of creative vision, strategic execution, and a relentless drive to deliver results. I bring a diverse range of experiences and a versatile toolkit, enabling me to choose the right methods at the right time to accelerate growth within practical time and budget constraints. Whether leading brands through market transformations or crafting content that resonates, I approach every opportunity with care and purpose. I don’t just create strategies—I ensure they’re executed effectively to achieve measurable growth.
PROUDLY RECOGNIZED AS
FURNITURE TODAY'S
WOMEN ON THE RISE
HOME FURNISHINGS BUSINESS
40 UNDER 40 INDUCTEE
FIT SENIOR CAPSTONE PROJECT:
1ST PLACE
Who I Am Beyond My
Professional Identity
DOG MOM
TRANSPLANT PARTNER
AVID READER
DANCER
ENDLESS EXPLORER
HIKER
PHOTOGRAPHER
MUSIC-LOVER
WHAT DRIVES ME
At the core of my professional success is my personal "why." Since the age of 23, I've been a care partner to my fiancé as we have navigated his rare disease diagnosis, transplant, and three clinical trials. Supporting him and advocating for research toward a cure is a driving force in my life. Watching my mom selflessly donate her kidney to him was my proudest moment. She is the woman who inspires me every day.
This journey has shaped my resilience, empathy, and determination, teaching me to adapt to challenges and remain focused on outcomes that matter. Supporting my family through my work is my deepest motivation.
