GO-TO-MARKET STRATEGY
STORIS NextGen Mobile POS

Launching STORIS' new web-based Mobile POS was pivotal in delivering ROI on the brand’s development investments and positioning clients to operate on the company’s modern technology platform. I partnered closely with the product management team to design and execute a comprehensive launch campaign, continuously refining tactics to support agile feature rollouts. This approach generated steady client opportunities and successfully converted our highest-value clients to the new solution. The STORIS NextGen GTM launch included strategic planning, internal education, branding, content creation, video, digital marketing, and visual direction.

PROCESS

Developed a well-rounded GTM strategy and planned the marketing calendar for timely execution.
Leveraged relatable customer experience storytelling to simplify and translate complex technical product details.
Authored and collaborated on design concepts for website pages, including product pages, a launch guide, and educational content.
Interviewed leadership from early-adopting partners to create social proof case studies supporting the product launch.
Developed scripts for executive leadership to introduce the platform at a key industry event targeting enterprise retailers.
Organized and executed three STORIS NextGen webinar events, including identifying target accounts, coordinating outreach, and creating presentation materials.

Launched and authored the top-performing New in NextGen client email newsletter, driving engagement and awareness.
Oversaw team execution of brochure collateral, email marketing, social media, paid campaigns, graphics, and tradeshow materials.
Wrote and coordinated all high-priority client and internal communications related to STORIS NextGen engineering updates.
Created sales collateral ahead of the marketing launch to capitalize on high-value opportunities from day one.
Refreshed branding and updated product information across all existing brand assets to reflect feature enhancements tied to the product launch.
Realigned marketing budgets and forecasts to support NXT initiatives, ensuring resource allocation aligned with strategic priorities.
Developed reporting structures and standardized processes to drive company-wide adoption of STORIS NextGen.
Ensured timely updates of STORIS NextGen’s evolving features and screen changes across the website and assets.
Attended bi-weekly status meetings to stay current and plan for pertinent enhancements.

RESULTS

Converted 137 clients into opportunities within the first year of launch, capturing 30% of the target market, focusing on enterprise accounts.
Accelerated the second-phase campaign, securing an additional 80 client opportunities to continue building the sales pipeline.
Propelled STORIS NextGen to become the #2 search term associated with the brand, increasing visibility and inbound interest.
Created the New in NextGen newsletter series, achieving an 80% read-through rate, 30% open rate, and 5% click-through rate, far surpassing industry benchmarks.

GO-TO-MARKET STRATEGY STORIS NextGen Mobile POS

PROCESS

Developed a well-rounded GTM strategy and planned the marketing calendar for timely execution.

​Leveraged relatable customer experience storytelling to simplify and translate complex technical product details.

Authored and collaborated on design concepts for website pages, including product pages, a launch guide, and educational content.

Interviewed leadership from early-adopting partners to create social proof case studies supporting the product launch.

Developed scripts for executive leadership to introduce the platform at a key industry event targeting enterprise retailers.

Organized and executed three STORIS NextGen webinar events, including identifying target accounts, coordinating outreach, and creating presentation materials.

Launched and authored the top-performing New in NextGen client email newsletter, driving engagement and awareness.

Oversaw team execution of brochure collateral, email marketing, social media, paid campaigns, graphics, and tradeshow materials.

Wrote and coordinated all high-priority client and internal communications related to STORIS NextGen engineering updates.

Created sales collateral ahead of the marketing launch to capitalize on high-value opportunities from day one.

Refreshed branding and updated product information across all existing brand assets to reflect feature enhancements tied to the product launch.

Realigned marketing budgets and forecasts to support NXT initiatives, ensuring resource allocation aligned with strategic priorities.

Developed reporting structures and standardized processes to drive company-wide adoption of STORIS NextGen.

Ensured timely updates of STORIS NextGen’s evolving features and screen changes across the website and assets.

Attended bi-weekly status meetings to stay current and plan for pertinent enhancements.

RESULTS

Converted 137 clients into opportunities within the first year of launch, capturing 30% of the target market, focusing on enterprise accounts.

Accelerated the second-phase campaign, securing an additional 80 client opportunities to continue building the sales pipeline.

Propelled STORIS NextGen to become the #2 search term associated with the brand, increasing visibility and inbound interest.

Created the New in NextGen newsletter series, achieving an 80% read-through rate, 30% open rate, and 5% click-through rate, far surpassing industry benchmarks.

GO-TO-MARKET STRATEGY
STORIS NextGen Mobile POS

Leveraged relatable customer experience storytelling to simplify and translate complex technical product details.